Given the relatively small size of RTD coffee, distribution has been primarily limited to select retailers in the modern channel. To reach a broader number of consumers and establish a larger sales base in the country, greater visibility of RTD coffee products is needed across more retail outlets.
Product choice within RTD coffee has remained quite limited in Costa Rica, which might explain the category’s lacklustre sales performance in recent years. Additional product varieties that focus on alternative flavours, dark roasts, or espresso based RTD coffees with less milk or sugar content, could have a positive impact on category sales.
As temperatures rise and weather patterns experience important shifts, this could lead more consumers to seek out cold RTD coffee options, instead of traditional hot coffee drinks. This is something to watch out for in the category over the forecast period, as climate change could lead to important shifts in consumption patterns of soft drinks overall.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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