RTD coffee has significant growth potential in Ukraine. It is an unsaturated category with low awareness, but the development of a coffee culture will help drive sales, especially during the warmer months when many people turn away from hot drinks.
There will likely be a further blurring of the borders between different categories with soft drinks companies competing for similar audiences. This could see the proliferation of products that look to capture the attention of consumers looking for new novelties, such as kombucha with coffee (eg truedrinks), carbonates with coffee (eg Coca-Cola Plus Coffee), and energy drinks with coffee (eg Pit Bull Energy Drink Coffee).
Despite a generally positive outlook for RTD coffee the category is likely to remain somewhat of a niche. High prices and seasonality of demand will likely limit further development, with these products not only facing competition from other soft drinks but also from fresh coffee, which is more affordable and more widely available.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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