While the penetration rate of retail RTD coffee is still very low in Ireland, this provides large room for further strong development and growth in the forecast period. Indeed, the popularity of RTD coffee is rising fast, as young generations look for functional drinks amid a burgeoning coffee culture.
RTD coffee’s high potential in Ireland is unlikely to be realised unless distribution reach and selections improve in the retail channel. In this vein, companies should expand their brand and product portfolios.
The Deposit Return Scheme (DRS) to be implemented in 2024 will provide challenges for RTD coffee, as the packaging formats used by existing, and potential, players are not traditional plastic bottles. The leading players Starbucks Coffee (Ireland) and Califia Farms already use alternative packaging.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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