RTD coffee may face competition from chained specialist coffee shops and kiosks as people return to regular routines and resume their mobility. The influx of global chained specialist coffee shop brands in recent years has also facilitated the distribution and availability of high-quality coffee, giving consumers greater choice when making their purchasing decisions.
Interest in Korean culture amongst the younger generation has driven an influx of RTD coffee brands from Korea, including the trend of coffee sold in flexible plastic pouches intended to be poured over ice. At present, this unique form of packaging in RTD coffee remains relatively niche, and limited to speciality Korean goods stores such as Sol Mart, or the Korean convenience retailer E-mart 24, which entered in December 2022 and has since opened three outlets, or through third-party online marketplaces such as Shopee.
In the forecast period, RTD coffee may face competition from the adjacent category of coffee flavoured drinking milk products, as well as coffee flavoured dairy milk alternative beverages. These products, where the primary ingredient is often dairy or plant-based milk, are often found in the chilled section of grocery retailers, and benefit from the perception of being a fresher option with a shorter shelf life.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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