After many years of growth, RTD coffee may already have reached its sales peak, with off-trade volume sales set to decline throughout the forecast period. One of the main factors hampering growth is expected to be the competition from other soft drinks, particularly bottled water, reduced sugar carbonates, and kombucha.
Many companies are following the plastic-free movement in RTD coffee by joining the “Life Waste Plastic Detox Campaign”, led by the Ministry of Environment. For instance, Dongseo Food is replacing plastic straws with paper straws for its cup coffee products sold in supermarkets and convenience stores.
Players see the launch of new variants and the review of existing products as essential to attract Millennials and Generation Z consumers in particular, who look for new and interesting products with which to experiment, especially within the competitive RTD coffee landscape, where consumers encounter multiple new products. The diversification of RTD coffee products is therefore expected to continue, with an emphasis on health benefits and unique blending.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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