The substantial growth in off-trade current value sales observed in 2022 and 2023 can be attributed in part to widespread inflation following the COVID-19 pandemic. While the disruptions in the supply chain and increased input costs seen in 2023 are projected to ease, resulting in a normalisation of unit price growth in the forecast period, the persistent high cost of living is expected to limit the growth of RTD coffee in the near future, as consumers become more mindful of their spending.
Sustainability remains a focal point for both consumers and businesses in Australia, reflecting the growing consciousness amongst Australians of the impact of their purchases. Australians are increasingly inclined to align their spending with their values, pushing sustainability to become a standard expectation rather than a premium attribute in products.
As an increasing number of Australians are opting to reduce dairy consumption, or avoid it altogether due to health considerations and other factors, substantial innovation is being seen in the realm of plant-based and lactose-free alternatives. This trend is extending beyond conventional dairy products to encompass more specialised categories, such as cream, ice cream, and chocolate, which means that dairy-free RTD coffee could have significant growth potential.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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