RTD coffee is expected to post further healthy volume growth over the forecast period in what is an immature product area thanks to the development of coffee culture in Kazakhstan in general. The rising popularity of coffee shops with their innovative flavourings and RTD coffee formats will also drive volume sales of RTD coffee across both retail and food service channels.
The positive growth of RTD coffee in Kazakhstan will also be driven by the increasing younger working population. They appreciate RTD coffee as a quick energy fix to get them through the day and use RTD coffee as an aid to focus for longer.
No significant changes to the competitive landscape are expected in RTD coffee over the forecast period as the positions of the two major players are very strong. They benefit from strong brand awareness, affordable unit prices and established distribution, making it hard for new players to enter in the market.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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