While off-trade volume growth in RTD coffee will likely remain healthy over the forecast period, improvements in on-trade performance may impact sales through the former channel as Canadians return to pre-pandemic consumption habits. However, there is scope for growth in RTD coffee through premiumisation as household purchasing power improves.
Over the forecast period, on-trade sales of RTD coffee will continue to represent a relatively small share of overall sales of RTD coffee, as cafés and restaurants promote other options, such as alcohol, bottled water and carbonates, which form the backbone of their beverage sales. The category is unlikely to see the emergence of many new brands, particularly craft versions such as cold brewed coffee, since historically, foodservice venues could assist these small-scale projects with cash flow.
RTD coffee will remain threatened by RTD tea over the forecast period since the latter offers a wider variety of products. Nevertheless, leading manufacturers are expected to focus on product innovation in terms of novel flavours and health and wellness properties.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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