Coffee reigns supreme as one of the most cherished hot beverages in Peru, omnipresent across diverse retail outlets in both modern and traditional grocery retailing nationwide. Moreover, the post-pandemic resurgence of the on-trade sector has sparked a wave of new café openings, drawing in a discerning consumer base actively seeking superior quality and distinct experiences.
Limited brand availability and exclusive retail locations, often confined to speciality stores offering Asian products, have led to scant awareness among consumers in Peru. Leveraging this circumstance, competitors like Super Nikkei and Selion Trading EIRL have the opportunity to capitalise.
The constrained distribution network for RTD coffee in Peru offers competing companies an opening to elevate sales by tapping into the escalating fascination with Asian culture and merchandise. Employing e-commerce platforms and social media, firms can deploy targeted campaigns, captivating young aficionados of Japanese and South Korean content pervasive across diverse media platforms.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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