RTD coffee is expected to see a slower rate of growth in off-trade volume terms over the forecast period, as the category approaches greater maturity. Moreover, as Swiss consumers become increasingly discerning, they are likely to seek out for fresh speciality coffee varieties, including iced coffee, which are widely available from cafés.
RTD coffee is expected to face growing challenges from other soft drinks, notably energy drinks and RTD tea, which are seeing more innovations. RTD tea players, for example, are increasingly offering energy boosting formulations containing mate, a natural source of caffeine.
Turning to the competitive landscape, the dominance of Emmi AG may prevent the emergence of significant challengers, with many retailers likely to continue offering only one or two major brands alongside their own private label products. However, as the share accounted for by private label is lower than in other soft drinks categories, Swiss retailers are expected to increasingly focus on their RTD coffee assortment through new products, which may exacerbate price competition.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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