With a low penetration rate in the country, RTD coffee has strong opportunities for growth over the forecast period. As the category evolves and consumers’ awareness rises, new players are set to launch on the landscape, further boosting popularity and awareness.
Busier lifestyles lead consumers to seek convenience at purchase, with the popularity of ready-to-drink beverages increasing. This trend benefits RTD coffee, even if its higher average unit price challenges penetration, particularly in the short term, as economic instability continues.
As RTD coffee increases in popularity and availability, new players are set to launch on the landscape, with existing ones likely to extend their product portfolios. Private label is also anticipated to rise, investing in growingly sophisticated products to offer increasingly appealing price-quality ratios.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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