Sales in RTD coffee are expected to be supported by the improving economy over the forecast period, leading to stabilisation of consumer incomes and stronger spending power. This will assist sales in RTD coffee due to their relatively high prices.
We expect expansion in off-trade distribution of RTD coffee over the forecast period, as players aim to reach a wider consumer audience and benefit from impulse sales opportunities. For example, venturing into vending machines and seeking to avoid the high listing fees in hypermarkets and supermarkets.
Line expansions and novelty products are set to continue over the forecast period, with Nestlé and Starbucks particularly likely to continue launching new Starbucks RTD coffee in various flavours and types. For instance, Nestlé plans to expand in a locally-produced coffee bean, namely Kopi Kedah (coffee bean from Kedah state), hence the company may introduce RTD coffee made from domestic coffee beans, which will also strengthen the player’s sustainability stance in supporting local farmers.
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Understand the latest market trends and future growth opportunities for the RTD Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Includes packaged ready-to-drink coffee, consumed either hot or cold, made using a base of either brewed coffee or coffee extract. Excludes all coffee flavoured milk drinks that primarily target children, or where coffee is one of a number of flavours within the brand range. Leading brands in off-trade volume include Georgia, Nescafé and Suntory Boss.
See All of Our DefinitionsThis report originates from Passport, our RTD Coffee research and analysis database.
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