The positive trends seen in food preparation appliances will continue to drive sales over the forecast period, although retail volume growth rates are expected to slow down as the category matures. Supporting factors include improving incomes and lifestyles, with consumers in the large cities seeking convenience to fit in with their busy lives.
We expect to see ongoing developments in multifunctional appliances and new technologies over the forecast period, such as those previously seen for nut-milk and ice cream making, along with developments in juice extractors which preserve the maximum amount of nutrients. Following the overarching trends in the category, such developments will be further supported by social media marketing, which particularly appeals to younger generation consumers, being those embracing of viral trends.
Food preparation appliances can be easily found in Vietnam, with e-commerce a strong channel for such appliances. Unlike large appliances whereby consumers wish to visit a physical store to inspect big-ticket products in real life, before seeking out the best available deals online, small appliances such as food preparation appliances lend themselves well to the online channel.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!