The habit of cooking at home or ordering food for delivery directly influences consumers’ purchasing behaviour towards food preparation appliances, such as blenders, mixers and food processors. This behaviour relates to generational differences and is likely to impact the category’s performance in the coming years, while manufacturers should be aware of better directing and improving their brand positioning and marketing strategies.
According to Euromonitor International’s Lifestyles Survey, 43,5% of Brazilian respondents answered they cook or bake at home with a frequency of “almost every day” in 2023, which is higher than the rate in some developed countries such as Canada and Germany, where 38% and 28% of respondents chose this answer, respectively. In addition, survey data consistently reveal an unchanging trend, as consumers’ response rate has remained relatively stable since 2021.
In 2023, some players have been leveraging technology and innovation as a premium product feature within food preparation appliances. For instance, Oster launched a blender with a digital screen called Oster N Go, which is only available on the brand’s e-commerce platform.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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