The trend towards urbanisation is expected to help boost volume growth within food preparation appliances over the forecast period. As more people migrate to urban areas in search of better opportunities, demand for convenient and time-saving kitchen solutions will increase.
The majority of food preparation appliances still tend to be bought by wealthier consumers, with other consumers choosing instead to prepare dishes manually. Hence, in order to achieve stronger retail volume growth over the forecast period, it will be important for manufacturers to make their products more accessible to a wider audience.
Despite the strong reputation of leader Philips, local Indonesian brands Myako and Cosmos have achieved prominent positions within the competitive landscape for food preparation appliances. Catering to the low- to middle-income segments, both brands have strategically positioned themselves as providers of high-quality, durable products at affordable prices and have harnessed word-of-mouth marketing to earn a loyal customer base.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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