After the relatively soft retail volume growth seen in 2023, food preparation appliances will return to robust single-digit growth rates for the forecast period. The growing interest in eating healthier food and the prudent attitude towards saving money will continue to fuel additional sales of kitchen appliances.
Appliances for food preparation are especially well suited for online retailing since they are more convenient to plug and use, more compact and less expensive. As the need for healthy smoothies, juices, and shakes is prevalent among Gen Y and Gen Z, who are more accustomed to e-commerce than earlier generations, blender sales are predicted to continue to rise significantly through online retailers.
Groupe SEB’s Moulinex brand will remain a key player in food preparation appliances in the upcoming period, alongside De'Longhi SpA’s Kenwood and The Gillette Co’s Braun. Between them, these three players account for just over three quarters of retail volume sales in 2023 thanks to their long-established presence in Egypt and high popularity amongst local consumers.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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