Multi-purpose appliances, such as the aforementioned Kenwood MultiPro Go, are expected to attract further attention over the forecast period. While single-purpose appliances are cheaper, multifunctional appliances are able to add greater value, despite their higher prices, as they offer the convenience of being able to be used for a variety of purposes.
As seen in microwaves, food preparation appliances lend themselves well to online sales, thanks to their smaller sizes and cheaper prices, compared to larger cooking appliances. Again, as seen with microwaves, consumers are more likely to trust reviews and product specifications when choosing a food preparation appliance and feel comfortable about buying it online.
With the category likely to see the entry of more brands which offer value pricing, it is expected that the leading brands will focus on promotional offers and discounts in order to attract and maintain their consumer base. There is also likely to be a stronger focus on digital marketing and online engagement, as players look to build stronger relationships with their customers.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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