The demand for food preparation appliances in Malaysia is forecast to grow steadily. The category has been bolstered by the country's strong home-cooking culture, even prior to the corona virus crisis, but heightened by the pandemic's push towards home-based work and living.
Price consciousness has intensified among Malaysian consumers in the wake of the pandemic and in the face of high inflation across 2022 and 2023, and they are likely to continue looking for best-value deals, in both store-based outlets and through the e-commerce channel. The market for food preparation appliances is thus becoming increasingly competitive, with e-commerce platforms like Lazada and Shopee gaining traction through regular discounts and promotions.
The growth of e-commerce is set to continue, with Malaysian consumers increasingly turning to online shopping for a wide array of products, including food preparation appliances. The convenience of next-day and free delivery options offered by online platforms is highly valued, while services such as click-and-collect and drive-thru collection have potential for growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!