In another cross-category trend, the increasing number of modern houses will help to support sales in food preparation appliances over the forecast period. With the recovery of the economy, the construction industry is predicted to build more houses overall, along with the government’s promise to deliver 500,000 houses, by 2028, to the victims of the February 2023 earthquake.
The leading local player, Arzum Elektrikli Ev Aletleri San ve Tic AS, is expected to maintain its lead in food preparation appliances over the forecast period. The player’s namesake Arzum brand is popular with consumers due to its affordable and good quality products, with its success so significant it also leads numerous subcategories including blenders, food processors, slow juicers, mixers, and other food preparation appliances.
In another cross-category trend, e-commerce continues to grow, holding over a quarter of all distribution share in food preparation appliances. E-commerce has been boosted by the era of the pandemic, when restrictions resulted in consumers and retailers alike placing a greater focus on online sales.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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