In the forecast period, connectivity will likely become increasingly important for consumers when purchasing food preparation appliances. The possibility to schedule preparations, connect with desired recipes found online while browsing on their phone or the possibility to share their cooking experience with others will be important for users.
With inflation expected to remain elevated at least in the first part of the forecast period and with the economy likely to remain deflated, consumers’ disposable income is likely to remain squeezed leaving them with less to spend on food preparation appliances. While sales of food preparation appliances are expected to continue declining in retail volume terms over the forecast period the difficult economic scenario could present opportunities for discounters and e-commerce to gain share by offering lower-cost options for consumers to pick from.
Social commerce still has a limited presence in Italy compared to other countries in the world, although it does offer strong potential with Italy having a large participation on social media. Although the outbreak of COVID-19 provided a big boost to e-commerce, many consumers still want to go to a physical store when buying consumer appliances.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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