Panasonic and Philips are expected to maintain their lead over the forecast period. Panasonic has focused on blenders since 2020, launching several portable products to increase its market position.
Local brands are looking to differentiate themselves from their international rivals through different pricing strategies. For example, local brands such as Sampo, Tatung, Ladyship and Kolin are fighting hard to compete with innovative brands and interesting models from overseas.
Smaller brands are looking to increase their brand visibility by diversifying their retail distribution, with e-commerce continuing to see gains in 2023 after the spike in COVID-19 cases. For example, brands that produce baby food processors, such as Baby Brezza or Beaba Babycook, partner with internet celebrities with newborn babies.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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