As in small cooking appliances, the already high penetration of food preparation appliances limits the scope for future volume growth. Consumers’ preference for multifunctional devices is also a threat to category performance since there is lower demand for single appliances.
Slow juicers are set to witness declining volume sales in the years ahead, continuing the downward trend seen in the review period. Urbanisation, shrinking living spaces and smaller sized families are set to curb demand for these single function appliances.
Private label is expected to gain retail volume share over the forecast period, as retailers ramp up investment in food preparation appliances to keep up with recent brand innovations. Food preparation appliances will continue to be intensely competitive over the duration of the forecast period.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Food Preparation Appliances industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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