The food processors category is expected to return to growth within the forecast period as economic conditions should ease and the access to less expensive products will drive consumption. However, the penetration rate is already fairly high, and, with many such products having a relatively long replacement cycle, this will constrain the potential for volume growth.
The prominent health and wellness trend will drive sales in the food preparation appliances category during the forecast period. Manufacturers will have to prioritise this trend in their product innovation strategies in order to convince families that want to live in a healthier way that the device can help them towards this end.
Grocery stores will continue to account for a lot of volumes of inexpensive appliances such as mixers, other trendy food appliances and blenders in the forecast period. Higher value products will continue to be sold mostly at specialists, but e-commerce will be an increasingly important channel as consumers hunt for the best deals.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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