Demand for food preparation appliances is expected to further rise in South Africa over the forecast period, in part supported by increasing investment in marketing by brands on social media channels where they can easily engage with existing customers, while entrusting them to share advertisements and promotions with a wider network. Platforms such as TikTok and Instagram are expected to be among the leading channels that retailers and players utilise, as marketing their products online is deemed more effective as they target interested parties, compared to using traditional channels such as television and radio.
The prevailing economic challenges are expected to force many businesses to review how they can reduce their operating costs going forward. Retailers are expected to increase their focus on their e-commerce platforms, including online-only deals, or free delivery as an incentive for consumers to interact with them in the digital space.
Household incomes in South Africa are expected to remain low over the forecast period. Such a development is expected to make consumers more sensitive to any upward price increases.
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Understand the latest market trends and future growth opportunities for the Food Preparation Appliances industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Food Preparation Appliances
Food preparation appliances includes food processors, blenders, mixers, juice extractors, citrus pressers, other food preparation appliances (eg pasta makers, electric mincers, smoothie makers, grinders and electric whisks)
See All of Our DefinitionsThis report originates from Passport, our Food Preparation Appliances research and analysis database.
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