Direct selling will see positive growth in current value terms (constant 2022 prices), although the rate of expansion will decelerate as the forecast period progresses. In general, the channel will remain popular amongst local consumers, who value the personal service offered by a single representative, as well as the customisation opportunities that it offers, particularly in beauty and personal care.
Prevailing economic pressures, at least in the short-term, could prompt more Mexicans to become direct sellers as a way to supplement their incomes. Compared to other job roles, this type of business offers a number of advantages, including low-start-up costs, a high degree of flexibility and the ability to fit in the work around additional employment or family commitments.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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