Healthy value growth is anticipated in direct selling with the development of new local players in direct selling and its heavy focus on social commerce. Tools such as Instapay will support the growth of direct selling on social media platforms.
The new “I Make This” online platform in Egypt aims to support female-led businesses and small craft makers, by connecting designers and project owners with shoppers. The online platform displays a large variety of hand-made products ranging from accessories, to home décor, apparel, paintings, jewellery and art products.
Consumer interests will slowly shift away from skin care products in direct selling, due to the large number of players already competing in this category both local and international. There will be a drive towards personalized products with initials engraved, such as linens, towels, new-born blankets and much more.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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