After the pandemic year of 2020, direct selling in Guatemala saw a significant recovery in 2021 and 2022, with sales growth surpassing pre-pandemic levels, despite the high inflation rates in the country. However, going forward, sales growth is expected to stabilise at a lower level, with consumers returning to their pre-pandemic shopping habits.
While beauty and personal care direct selling in Guatemala faces obstacles over the forecast period, growth is expected to remain positive. To maintain success, it will be important to remain up to speed with trends.
Direct selling is expected to continue registering constant retail value sales growth over the forecast period. The majority of direct selling companies strive to provide more affordable products to their clients, which is appealing to the Guatemalan population that wish to look trendy but at more accessible prices.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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