Direct selling expected to see a decline in real during the forecast period, with a constant CAGR in negative figures. The category has been in a historic decline, offset by atypical patterns triggered by the pandemic in 2021 and 2022, and it is projected to return to historic patterns.
EU legislations are expected to further limit direct selling over the forecast period. The direct marketing sector is subject to numerous EU laws, with strict compliance requirements for marketing and sales to private consumers.
In order to move with the times and compete with e-commerce, players in direct selling will need to be smart with their advertising and marketing activities. This includes using technology in an imaginative way, such as selling through online marketplaces and through social media, alongside using online technology to speak directly to consumers, such as via video conferencing.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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