Direct selling is set to see moderate but slowing current value growth over the course of the forecast period, with positive CAGRs expected across most categories. Most products sold through direct selling are considered expensive, and affordable only by a specific consumer segment, as they are positioned as premium, with unique features and benefits.
The two-year COVID-19 pandemic, with restrictions on personal interaction, convinced doubtful direct sellers that having an online sales channel could contribute to their business without destroying the bond with customers. It is now fully accepted that agents will take orders via e-mail, social media, video sharing channels (e.
There are plenty of direct selling concepts waiting to enter the market. The COVID-19 pandemic halted the process, but the reopening of borders and cancellation of travel bans should give a boost to future expansion.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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