The development and growth of modern grocery and non-grocery channels are expected to negatively impact sales through direct selling as the forecast period progresses. While direct selling remains a viable retail model, the development of health, beauty and personal care catalogues by grocery and non-grocery channels will retailers are set to limit the growth prospects of the dominant format, health and beauty direct selling.
No significant new names are expected to enter direct selling in Bolivia over the forecast period. In addition to the lack of new players announcing their entrance in the market, nor is there predicted to be any significant expansion into new categories.
During the COVID-19 pandemic, numerous direct sellers that primarily focused on cosmetics were forced to reinvent themselves, launching antibacterial gels and soaps in response to the overnight change in consumer demand. Similarly, heightened awareness of the importance of health saw players introduce vitamins and dietary supplements to their selections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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