Direct selling will register ongoing growth over the forecast period; however, the landscape has long-term challenges. For example, the consumer base for direct selling is mainly older consumers, limiting ongoing potential as younger people are focused on e-commerce.
As the specialist channel continues to develop, direct selling will continue to observe the greater competition, coming not only from channels like beauty specialists and pharmacies but also from grocery players. Grocery retailers will be focusing on increasing their consumer base by expanding their offerings in-store.
The use of e-commerce and online sales is still limited in direct selling in Uruguay, with brands such as Avon and Herbalife not fully using the online space. Although these players have added tools such as online catalogues and access to sellers information, consumers are still not able to buy products by themselves, limiting their purchasing abilities.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Direct Selling industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!