A considerable proportion of direct selling agents are only working part time and as life returns to normal, some agents are returning back into old routines. As such, it is likely that their focus will shift away from direct selling and towards more reliable and regular sources of income.
Direct selling still faces a degree of scepticism from some Canadians who question its value and its ability to provide a regular source of income. However, younger generations seem to be more accepting of the business model.
Environmental concerns are another hot topic that is likely to have an influence on direct selling in Canada. Sustainability is seen as a crucial issue that came to the fore during the pandemic with many companies and industries looking to make adjustments to their businesses and practices.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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