Direct Selling

Market research on the retailing industry. Our reports feature a ...

Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

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Country Report

Direct Selling in Japan

Feb 2024

Direct selling continues to face headwinds due to the ageing of the customer base, and the loss of recruitment opportunities due to changes in social behaviour since the pandemic. On the other hand, some players saw rising sales in 2023, as society…

USD 1,195
Country Report

Direct Selling in Denmark

Apr 2023

Direct selling saw strong current value growth in 2020, as consumers could shop remotely at the height of the pandemic, when many stores were closed; some people were also reluctant to visit stores even when they were open. Consumer health direct…

USD 1,195
Country Report

Direct Selling in Switzerland

Mar 2023

Direct selling reported positive growth in current value terms in 2022. Direct selling has been on the growth path ever since the outbreak of COVID-19. However, as the remaining COVID-19 restrictions were lifted in 2022 and consumers started…

USD 1,195
Country Report

Direct Selling in Kenya

Feb 2023

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

USD 1,195
Country Report

Direct Selling in Serbia

May 2023

Although direct selling saw dynamic growth in current value terms in 2022 this was actually barely above inflation levels. In 2021 direct selling in Serbia started on the path to recovery from the hit it took during the first year of the COVID-19…

USD 1,195
Country Report

Direct Selling in Taiwan

Apr 2023

Direct selling was a solid performer throughout the pandemic, as many consumers were unable to access stores to buy a wide variety of goods due to the requirement that all non-essential stores remain closed throughout the quarantine lockdown period.…

USD 1,195
Country Report

Direct Selling in Latvia

Mar 2023

Health and beauty direct selling continued to dominate retail value sales in 2022, especially through beauty and personal care products. Traditionally, direct selling in Latvia is a well-known channel for beauty products. Moreover, health and beauty…

USD 1,195
Country Report

Direct Selling in China

Mar 2023

The pandemic hit direct selling at a time when the channel was already facing strong challenges. Direct sellers were required to obtain approval from local officials for each meeting or gathering. Hosting large-scale demonstrations or meetings…

USD 1,195
Country Report

Direct Selling in Malaysia

Mar 2023

Category leader Amway saw dynamic growth during the pandemic, reinforcing its leadership in the category as its sales increased substantially over the course of 2020 and 2021. The international direct selling company’s very solid performance towards…

USD 1,195
Country Report

Direct Selling in Slovakia

Mar 2023

Direct selling sales returned to positive territory in 2022, after fears around COVID-19 contagion eased and people were able to engage in face to face selling once more. Consumers were also less fearful about meeting sellers in their homes. However,…

USD 1,195
Country Report

Direct Selling in Portugal

Mar 2023

Direct selling experienced declining sales in 2020 following the emergence of the pandemic, particularly driven by the poor results recorded by the larger category of beauty and personal care. The restrictions introduced by the government as a result…

USD 1,195
Country Report

Direct Selling in Singapore

Mar 2023

The pandemic resulted in a greater focus among local consumers on personal health and wellness, as they spent prolonged time at home due to safety concerns regarding exposure to the virus. Therefore, it was unsurprising that certain products offered…

USD 1,195
Country Report

Direct Selling in Croatia

May 2023

Direct selling exceeded pre-pandemic sales in 2022 as the channel sought to recover from the severe impact of restrictions on selling door-to-door. However, much of the current value growth in 2022 was driven by higher retail prices as inflation took…

USD 1,195
Country Report

Direct Selling in Brazil

Mar 2023

The ongoing growth of direct selling has been supported by a number of factors in Brazil, particularly following the emergence of the pandemic and subsequent surge in unemployment levels, which resulted in widespread financial hardship. This further…

USD 1,195
Country Report

Direct Selling in Colombia

Mar 2023

Colombia, despite relatively small retailing sales in general, stands out in terms of the direct selling channel, in which it is one of the main markets in the world. Direct selling is as an important employer in Colombia, especially of women, who…

USD 1,195
Country Report

Direct Selling in Bulgaria

Mar 2023

The high rate of inflation helped the direct selling channel to achieve double-digit value growth in 2022 as the prices of most products sold by the market leaders increased within the range of the official inflation rate, which approached lower…

USD 1,195
Country Report

Direct Selling in Finland

Apr 2023

Direct selling has always been a marginal retail channel in Finland, and has in recent years seen a clear decrease – sales fell in 2022 for the sixth year in a row in current value terms. Even more worryingly, direct selling underperformed…

USD 1,195
Country Report

Direct Selling in Spain

Mar 2023

According to the Spanish Association of Direct Selling, only around 30% of Spaniards purchase products via direct selling. The regions where direct selling has the highest penetration rate are Andalusia, Madrid, and Catalonia. The limited penetration…

USD 1,195
Country Report

Direct Selling in Peru

Mar 2023

Direct selling continued to sales increase in 2022, but at a slower rate than the significant growth seen in 2021, a year in which the category recovered much of the ground lost in 2020 due to the pandemic. With the growth observed in 2022, direct…

USD 1,195
Country Report

Direct Selling in Egypt

Mar 2023

Direct sellers saw an increase in retail value sales in 2022, although this was largely fuelled by high inflation as consumers have reigned in their discretionary spending. Most direct selling in Egypt is performed through social commerce platforms,…

USD 1,195
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