During the forecast period the growth of direct selling in Tunisia may suffer from the anticipated continuation of economic constraints in the short and medium term. As a consequence of these challenges, households are expected to allocate a greater proportion of their spending towards essential products, potentially limiting the appeal and sales of non-essential items offered by direct-selling businesses.
Throughout the forecast period, the direct selling competitive landscape in Tunisia is expected to remain predominantly driven by health and beauty products, underpinned by the expansive networks of leading companies such as Areva, Oriflame and Avon. This trend will be further bolstered by enhanced internet penetration, empowering agents to rapidly extend their reach and establish connections with prospective customers.
The unemployment rate in Tunisia has become a serious concern with the current difficult economic situation forcing many people to look for alternative ways to generate an income. As such, direct selling has been attracting many unemployed people, with more expected to join the salesforce over the forecast period unless the economic situation in Tunisia improves.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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