E-commerce is gaining strength within direct selling, as in other offline retail formats, in Colombia. By the end of the review period, most companies sold online, while it is expected that all direct sellers will sell products via e-commerce in the short to medium term.
Large direct selling players have also begun to open physical stores, as a way of showcasing and bringing products closer to consumers and enabling them to try and test them outside the home. These physical stores act as “showrooms”, where consumers come to know and try the products that they normally buy via specialist retailers, offline or online.
Challenging years lie ahead for direct selling, given the tough economic situation in the country, and globally. This is set to exert strong downward pressure on consumer spending, with a significant effect on key product types within direct selling, not least cosmetics and personal care and apparel.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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