The pandemic prompted direct sellers to expedite the development and launch of their e-commerce platforms, along with a swift adoption of digital tools for their agents and customers. This trend has persisted post-pandemic in a natural response to the increasing importance of e-commerce generally, with direct selling players looking to take advantage of the rapidly rising consumer interest in purchasing a wide range of products online.
Local consumer awareness of health and wellness is on the rise, and as a result, health and wellness products will remain fundamental offerings for direct sellers. The increasing consciousness of health issues, including alarming statistics related to non-communicable diseases like diabetes, cholesterol, high blood pressure, and obesity among Malaysians, provides a continued opportunity for direct sellers to expand their market in Malaysia.
Direct selling companies are highly focused on retaining and expanding their sales force, particularly in such a competitive landscape and in the face of expanding alternative opportunities within the gig economy. Offering attractive bonuses and incentives is thus a pivotal strategy in retaining the loyalty and commitment of agents.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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