Over the forecast period, direct selling is expected to remain on a growth path. This trend will be supported by the changes the channel saw during the pandemic, providing additional flexibility and diversity, that have helped direct selling become increasingly mainstream.
The developments since the pandemic have shown that direct sellers can significantly elevate their business by applying a multi-channel approach, without losing their identity as a company. With a focus on agility, and by combining an online presence with the traditional core offline business, direct sellers are expected to see a considerable growth impulse, and will gain a key advantage in the competitive landscape.
Over the forecast period it is expected that the competitive landscape in direct selling will become more fragmented, with new and existing smaller players taking a greater share as the channel becomes more diverse and mainstream. While this will increase the size of the channel in the coming years, there are also several societal trends in Germany that will support growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.See All of Our Definitions
This report originates from Passport, our Direct Selling research and analysis database.
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