The overall outlook for spirits in the Philippines will remain positive over the forecast period, as the country continues on its path to economic recovery. Premium-leaning sub-categories such as English gin, whisky/whiskey and vodka, are anticipated to register especially positive gains.
Another key driver of growth in spirits, moving forward, will be a reinvigorated interest in cocktail culture. This will be fuelled by an increased willingness among consumers to experiment with new drinks, alongside the transformation of the bar culture in the country.
In recent years there has been a noticeable rise in the popularity of soju in the Philippines, a trend which can be attributed, in part, to the influence of Korean popular culture, commonly known as Hallyu. Korean brands, such as Jinro Soju have seen increased demand, alongside domestically-produced offerings, such as the So Nice brand, which is available through both on-trade and off-trade channels, including various online retailers.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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