Spirits in Estonia is expected to stagnate during the forecast period. Major categories like vodka are projected to lose ground to more popular options among younger and more educated consumers, such as gin.
Rum is anticipated to grow at a rate above the market average during the forecast period, particularly dark rum. Dark rum, widely used for mixing and known for its slightly sweeter taste, is in demand among Estonian consumers.
Spirits players are expected to increase their focus on marketing, with a particular eye on social media as a way to reach consumers. As the advertising of alcoholic drinks in Estonia is restricted, manufacturers have started turning to more modern media avenues to present their brands and products, such as Instagram and Twitter.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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