Spirits in South Korea is expected to maintain its declining trend in total volume terms in the forecast period, with the slight growth in the on-trade unable to offset the off-trade decline. Nevertheless, whiskies is anticipated to maintain total volume growth, although growth rates are set to be low, with slow and stable increases projected throughout the forecast period as the category enters a stabilisation phase.
Local enterprises are increasingly entering whiskies. In 2023, Brewguru acquired a distillery and launched Light Hill Distillery at the site, while Sevenbrau began ageing its first batches after introducing distillation equipment in 2022.
As the global alcoholic drinks industry continues to evolve, there is ongoing speculation about what will emerge as the “next whisky”, or “next highball”. Globally, particularly in the US, the popularity of tequila as a party spirit has increased in the post-pandemic era.
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Understand the latest market trends and future growth opportunities for the Spirits industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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