On-trade volume sales of spirits are forecasted to slow somewhat in the years ahead with the category recovering to pre-pandemic levels during 2025. The growth in on-trade volume sales is expected to benefit premium spirits more than local brands.
The demand for locally produced spirits is expected to grow whilst consumers remain very price conscious. As a result, the availability and assortment of local spirits in retail and the on-trade is expected to increase in 2024 and beyond.
Price sensitivity is forecasted to affect consumption of spirits in 2024. Economising consumers are forecasted to reduce their number of on-trade visits.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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