Looking forward, spirits in Bosnia and Herzegovina is expected to see a moderate rebound and growth in consumer demand for rakija over the forecast period. This anticipated recovery, alongside a slower decline in demand for other distilled beverages, is projected to result in moderate total volume growth that will outperform the review period.
The forecast period is set to witness significant growth in consumer demand for cream-based liqueurs, followed by dark rum, which is expected to be the fastest-growing category in total retail value terms due to stronger price increases. Cream-based liqueurs are particularly popular among young female drinkers, while dark rum is experiencing a revival, often being used both as a mixer in cocktails and for culinary purposes.
E-commerce sales of spirits are projected to maintain double-digit percentage growth, with expectations to double by 2028. The increasing number of online retailers offering alcoholic drinks, including spirits, will continue to drive this growth.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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