Whisky is also popular and will continue on an upward trajectory over the forecast period. There will also be a degree of premiumisation, with consumers become more discerning and also more adventurous.
E-commerce experienced significant growth in Guatemala during the pandemic. However, with consumers returning to brick-and-mortar outlets, growth has slowed.
Local distillery, Industrias Licoreras de Guatemala, will continue to dominate the competitive landscape, due to its large variety of spirits, across different price points, and also an extensive retail network. For example, within the premium segment, the company offers Zacapa Centenario, which is a premium dark rum brand, along with Botrán dark and white rum.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Spirits industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!