Lithuanians enjoy drinking whilst at parties and this habit is not expected to change in the near future. Whilst spirits are very much part of drinking occasions, there is a growing preference for lighter drinks containing less alcohol.
Spirits used for mixing and cocktails are set to grow over the forecast period, led by rum, gin, US whiskey and some flavoured spirits such as bitters. Local manufacturers are not afraid to enter and compete in the spirits category, where mid-price products have gained popularity in recent years, such as El Galipote rum.
Whiskey is set to continue replacing vodka and brandy during the forecast period. Of course, whiskey will not be able to compensate for the total loss of sales from these leading spirits, but it will provide the category with some growth potential.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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