In the forecast period, spirits in Singapore is set to return to solid total volume growth, with increases anticipated both on-trade and off-trade. The premiumisation trend is expected to continue in spirits, as many consumers are unwilling to compromise on quality.
Gin demonstrated a resilient performance in off-trade volume terms in 2023, remaining one of the better-performing spirits despite the category’s increasing maturity. The trend of making cocktails at home significantly boosted gin’s growth in the review period, further accelerated by product innovations, more local distilleries, and a plethora of flavours.
Although non alcoholic spirits experienced a slight dip in its total volume sales in Singapore in 2023, this was due to the struggles of the off-trade channel, while the on-trade channel continued to see double-digit growth, albeit from a small base. This trend is set to be maintained in the forecast period, with a slight negative off-trade volume CAGR, and a dynamic on-trade volume CAGR.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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