During the forecast period, the market for spirits in Egypt will continue to witness a relatively slow rate of annual growth in volume terms, in the context of expected further price hikes across the category. With spirits being amongst the most expensive alcoholic drinks options, the market will be disproportionately affected.
The rising cocktail culture in Egypt is expected to drive growth in spirits, moving forward. As consumers’ tastes evolve, manufacturers will respond by introducing a wider variety of more branded spirit lines, given the positive reactions of consumers to ABC’s ID line and Egy Bev’s Mosaic.
When it comes to marketing, international brands do not typically have social media platforms dedicated to the Egyptian market and instead, focus on the sponsorship of events, parties and venues. Absolut Vodka and Chivas Regal are the most notable brands to employ this technique, with events advertised through social media pages followed by Egyptians, such as Cairo Scene or Cairo Zoom.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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