Spirits is set to see sluggish growth over the forecast period. The category will continue to see its expansion constrained both by the ongoing health and wellness trend and the continuing economic uncertainty.
Non-alcoholic spirits is expected to achieve notable growth in the forecast period, albeit from a low base. The category is still very immature, but will benefit from Swedes becoming increasingly interested in healthier options during the forecast period.
While accounting for a relatively low overall share of sales in total volume terms, craft and organic spirits are attracting interest from Swedish consumers looking for products which are perceived to be more natural and sustainable, while they are also gaining support from Systembolaget. A growing number of small, local distillers are also offering small-batch, craft and organic spirits, many of which promote the use of local and regional ingredients.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Spirits industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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