Spirits will register further volume decline over the forecast period. While spirits such as whiskey, tequila and gin are on the rise, their market share remains relatively small, and their growth will not be enough to compensate for the decline in vodka consumption.
Gin and tequila will register further healthy volume growth over the forecast period, as there is a growing interest in international spirits, as consumer look to explore new tastes. In terms of gin, its diverse flavours, as well as its versatility as a cocktail ingredient, appeals to consumers.
Local players primarily distribute through small local grocers and some even operate their own chain of stores, along with wholesale outlets. On the other hand, international brands are predominantly present in modern grocery channels.
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Understand the latest market trends and future growth opportunities for the Spirits industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other spirits.
See All of Our DefinitionsThis report originates from Passport, our Spirits research and analysis database.
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