Hair care in New Zealand will continue to see steady growth over the forecast period, with growth supported by shampoos and conditioners. Both subcategories are considered personal care staples and are expected to see steady growth, supporting growth in hair care overall.
Solid shampoos continued to see growing demand in 2023, driven by demand for sustainable beauty and personal care products. Solid shampoos are concentrated shampoo in solid bars made using less water than traditional shampoo.
Salon professional hair care, styling agents, and conditioners and treatments are not yet mature categories and are projected to see a growth in sales over the forecast period. These subcategories are well positioned to benefit from the self-care trend and will see growing demand as consumers become more aware of available products.
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Understand the latest market trends and future growth opportunities for the Hair Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
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