In an effort to minimise their environmental footprint, hair care brand Anomaly Haircare introduced a number of packaging formats made from recycled materials in 2023. The bottles the player uses to package its shampoos and conditioners are made from 100% post-consumer recycled (PCR) plastic, consequently preventing this plastic waste from reaching landfill or ending up in the ocean.
In the United Arab Emirates, particularly among younger demographics, consumers seek hair care products tailored to their specific needs instead of following trends popular in the Western world. Brands such as Unilever’s Sunsilk cater for this demand with bespoke shampoo lines targeting ethnic hair, such as the Ethiopian hair range.
In keeping with broader trends in beauty and fashion, certain hair care players are aligning their marketing and corporate social responsibility efforts with women's empowerment. As an increasing number of women enter the local workforce and the gender income gap narrows, brands recognise the importance of supporting women, knowing that empowerment leads to higher discretionary income.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Hair Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hair Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hair Care
This is the aggregation of shampoos, conditioners, styling agents, hair loss treatments, 2in1 products, perms and relaxants, colourants and salon hair care. Ethnic hair care products, such as conditioning relaxers for Afro-Caribbean hair, are included across all subsectors. Excluded are hair accessories such as hair extensions, hair clips, combs and brushes.
See All of Our DefinitionsThis report originates from Passport, our Hair Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!